#Discount How to Draw 101 Animals

How to Draw 101 Animals Reviews

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"How to Draw 101 Animals" Overview

Simple step-by-step line illustrations make it easy for children to draw with confidence. Each title contains 101 different images in all manner of shapes, sizes and poses.

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#Discount Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team Reviews

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"Designing Brand Identity: An Essential Guide for the Whole Branding Team" Overview

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

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#Discount Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love: A Guide to Creating Iconic Brand Identities Reviews

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"Logo Design Love: A Guide to Creating Iconic Brand Identities" Overview

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

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#Discount Sketching: The Basics (2nd printing)

Sketching: The Basics (2nd printing) Reviews

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"Sketching: The Basics (2nd printing)" Overview

In 2011, following the phenomenal global success of Sketching, which has sold over sixty thousand copies in two years, authors Koos Eissen and Roselien Steur debut the sequel entitled Sketching: The Basics. In fact, prequel would be a better word for this new book, since it is aimed towards the novice designer. Whereas Sketching shows you how to draw various aspects of shape and form, and serves more as a reference book, The Basics explains things in more detail, taking the reader by the hand and guiding him step by step through all the various aspects of drawing that novice designers come up against.

The Basics explains the rudiments of learning to draw both clearly and comprehensively, using step-by-step illustrations, examples, and strategies. You will learn to use and master the different techniques and also how to apply sketches in the design process.

It is the perfect book for those just starting out in sketching, for the first years of art and design courses, and for those who wish to revise the basics of good sketching; it is a simple and efficient way of learning all you've ever wanted to know but have never had explained to you.

Koos Eissen is an associate professor at the Delft University of Technology and teaches freehand drawing classes at the Faculty of Industrial Design Engineering.

Roselien Steur teaches at the Faculty of Visual Art and Design, Utrecht School of the Arts.

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#Discount Schiaparelli & Prada: Impossible Conversations (Metropolitan Museum of Art)

Schiaparelli & Prada: Impossible Conversations (Metropolitan Museum of Art) Reviews

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Although separated by time, Miuccia Prada and Elsa Schiaparelli—both Italian, both feminists—share striking affinities in terms of their design strategies and fashion manifestoes. Presented as an intimate "conversation," Schiaparelli and Prada: Impossible Conversations aims to tease out formal and conceptual similarities between the two designers. Striking photographs and insightful texts illustrate the parallels between the two, including their preferences for interesting textiles and prints, eccentric color palettes, and a bold and playful approach to styling and accessories.

Schiaparelli, in the 1920s through 50s, and Prada, from the late 1980s to today, exploited the narrative possibilities of prints, sought out unconventional textiles, played with ideas of good and bad taste, and manipulated scale for surrealistic outcomes. Contemporary art plays a major role in the work of these inventive women—Schiaparelli in her famous collaborations with Dali and Cocteau, and Prada via her Fondazione Prada. Blending the historic with the contemporary, the catalogue brings the masterworks of both designers together into a grand conversation between the most important women fashion designers to ever emerge from Italy.

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#Discount Mastering Manga with Mark Crilley: 30 drawing lessons from the creator of Akiko

Mastering Manga with Mark Crilley: 30 drawing lessons from the creator of Akiko Reviews

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"Mastering Manga with Mark Crilley: 30 drawing lessons from the creator of Akiko" Overview

It's THE book on manga from YouTube's most popular art instruction Guru!

There's more to manga than big, shiny eyes and funky hair. In these action-packed pages, graphic novelist Mark Crilley shows you step-by-step how to achieve an authentic manga style—from drawing faces and figures to laying out awesome, high-drama spreads. You'll learn how a few basic lines will help you place facial features in their proper locations and simple tricks for getting body proportions right. Plus, you'll find inspiration for infusing your work with expression, attitude and action.

This is the book fans have been requesting for years, packed with expert tips on everything from hairstyles and clothing to word bubbles and sound effects, delivered in the same friendly, easy-to-follow style that has made Mark Crilley one of the "25 Most Subscribed to Gurus on YouTube." Take this opportunity to turn the characters and stories in your head into professional-quality art on the page!

Packed with everything you need to make your first (or your best-ever) manga stories!

• 30 step-by-step demonstrations showing how to draw faces and figures for a variety of ages and body types
• Inspirational galleries featuring 101 eyes, 50 ways to draw hands, 40 hairstyles, 12 common expressions, 30 classic poses and more!
• Tutorials to create a variety of realistic settings
• Advanced lessons on backgrounds, inking, sequencing and layout options

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